The design in front of the code

Web Design

Web design is everything a visitor sees and feels on your website: the layout, the color, the type, and the path that turns a stranger into a customer. I'm Chad, and I've been designing websites for 20 years. Bring me a brand and I'll design a site that earns trust on sight, or bring me the idea and we'll find the look together.

Web design, at a glance

People size up a website in about one second, but what they're really sizing up is your business. The quality of your website design is what makes or breaks a first impression.

All projects are built from the ground up, meaning no templates or page builders. Your website will be distinguished and unique in the truest sense.

The person who designs is the person who builds, and is also the person who does the sale, the proposal and the maintenance. Read about that person here.

I've been designing websites for 20 years, long enough to know which trends will still look right in five, and which ones are already aging.

Why web design actually matters

Aesthetics psychologically build trust before content.

Thoughtful Design & Details. A thoughtful design indicates that a business cares about details, which translates into quality of product or service a potential customer can expect to receive. A website with loose ends, broken assets, misalignment or chaotic branding is an indicator the business does not care about the details. You can guess what that translates to regarding the service or product.

User Interface & Navigation. A site can be beautiful yet still leave the visitor hanging and cause them to bounce. A great website design includes effective interface and navigational design decisions. This covers concepts like what feels clickable, scrollable, and what action an individual page moves the visitors towards.

Memory and Impact. Most people browsing for a product or service online are simultaneously doing other things, which means your website has to stand out from the amalgam of social media, YouTube, news and competitor websites a visitor may be surfing, along with your site. These days, impactful design requires a bespoke design that stops a visitor in their tracks and leaves an imprint in their mind long after they leave. "Oh, that was the site with the yellow glowing rectangle!" kind of thing.

Try it yourself

Same business, two first impressions

Grab the divider and drag. Everything that changes is design.

BeforeAfter

The chadworks™ Web Design Process

  1. Step 1

    Discovery

    I interview you to extract the necessary information about your business like company history, mission and vision, important products or services, milestones, etc.

  2. Step 2

    Website Architecture (Sitemap)

    Based on the information and content collected in the discovery phase, I build an SEO and user-friendly sitemap to visually organize all of your pages in an easy to read and digest visual. This usually becomes the main menu.

  3. Step 3

    Homepage Design

    The overall design of the site will be delivered with the first revision of the homepage. The rest of the pages will mimic this overall design but have their own content in the main part of the page.

  4. Step 4

    Sub Page Build Out

    The rest of the website's pages will be built out with the design from the homepage and the content provided. This includes product pages and blog posts.

  5. Step 5

    Search Optimization (SEO)

    The website pages and content will be optimized for search out of the box. This does not mean you will show up #1 for "dog groomers" but it means the site will be in the best shape it can be to begin competing for ranking on Google/Bing.

  6. Step 6

    Mobile Optimization & Testing

    This is the last step. All content and pages must be complete before mobile testing and optimization is performed.

  7. Step 7

    Soft Launch

    We launch the site on your main domain. We ask friends and family to visit the site and test it out to try and find any last bugs we did not catch or issues with specifics operating systems, browsers or devices.

  8. Step 8

    Official Launch

    We announce the launch of your website, and toast to a job well done for everyone involved. Congrats on your new web property, go get 'em. I'll be here for anything else you may need.

  9. Step 9

    One Week Post-Launch Safety Net

    You have one week from "official launch" for me to fix any issues or glaring mistakes that have been discovered at no charge. This does not include new pages or content of any kind, only fixing what was already on the site upon official launch.

Web Design Platform Options

I offer four different platforms on which I can build your website. When you call for your free consultation, we'll discuss the options and likely settle on the option that is best for your situation.

Custom CodedCustom code is how websites were built before CMS platforms like WordPress and builders like Squarespace came along, and in the age of deep internet saturation, custom coded websites are rising again as the go-to for those who want to stand out in a world of templates. Custom coded sites have total control over the design and the function of the website. It's like a block of clay that you get to sculpt into anything you want.WordPressWordPress powers over 40% of the internet, and for good reason. WordPress is a CMS (content management system), which is a type of website platform that has a user-friendly interface that allows non-web designers to edit not only the content of their site, but much of the design, layout and surface level code, without knowing any code. The thing is, WordPress became ubiquitous. An entire economy has been built up around it, which creates amazing opportunity, but also has led to the templatization of the web. If it makes sense to use WordPress for your project, I'll make sure it's not a cookie cutter design.EcommerceEcommerce is a website with a product and payment system built in. This can be as simple as a PDF download or as complex as a multi-line fashion label. Ecommerce websites aren't necessarily their own type of platform, but rather a set of functions and features that can be built custom, built into WordPress or built on Shopify. If you want to sell online, ecommerce is what you want.ShopifyShopify is the DIY / Squarespace of ecommerce. While I can build everything Shopify does as a bespoke website you own and control 100%, Shopify is an option if you need to get online on a budget. The trade-off for the speed and convenience is that you'll be using templates, and monthly costs can pile up for special features. I will happily work with Shopify, but I will always tell my clients if building custom is better for their long-term needs.

chadworks™ Portfolio

Featured build

Rising Compass

The Rising Compass is a ground-up, custom web app that tracks and measures the messages contained in the lyrics of the world's most popular songs. I built and manage this 100%, top to bottom.

Visit Rising Compass
Rising Compass website, designed and developed by chadworks -- desktop view

Website Design Showcase

SciNet Industries website, designed and developed by chadworks -- desktop view

SciNet Industries

A brand and product site for SciNet Industries, a microbiome-therapeutics concept.

View site
Weather Map Generator app, designed and developed by chadworks -- desktop view

Weather Map Generator

Custom developed web and desktop app. A broadcast-style tool that turns a raw forecast into a clean, shareable weather map. You sketch the snow zones and drop the cities right on the map, then export a finished graphic ready to post.

View site
RSLgo website, designed and developed by chadworks -- desktop view

A custom coded consulting practice website with ecommerce, custom-designed digital products and highly tailored landing/marketing pages.

View site
Streaming Audio Player interface example, designed and developed by chadworks -- desktop view

Streaming Audio Player

A WINAMP imitation: LCD readout, a spectrum visualizer running on real Web Audio, a ten band equalizer, and a collapsible discography browser.

View site
Sweatshop website, designed and developed by chadworks -- desktop view

A concept launch site for Sweatshop, an infrared fitness studio, with motion and heat worked into the design so the page carries the feel of the room.

View site
chadlewine.com website, designed and developed by chadworks -- desktop view

Chad Lewine

Likely the world's most immersive and custom-developed artist website. Custom: ecommerce shop, content development, AI integration, API integration, email campaign manager, 3D graphics, effects, branding, CMS and much more.

View site
AAC Event Catering website, designed and developed by chadworks -- desktop view

AAC Event Catering

Custom WordPress-to-static catering company website with pixel-perfection and custom form spam blocking.

View site
Thorobird website, designed and developed by chadworks -- desktop view

WordPress website for NYC real estate brokerage firm with custom designed homepage.

View site
Artist Empowerment Suite website, designed and developed by chadworks -- desktop view

Artist Empowerment Suite

A platform site for Artist Empowerment Suite, a toolkit that lets recording artists run their music and their fan base from one place instead of renting it back from the big-tech platforms. Custom hero, custom store, custom throughout.

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Dr. Jonathan Detrixhe website, designed and developed by chadworks -- desktop view

Dr. Jonathan Detrixhe

A practice site for Dr. Jonathan Detrixhe, a clinical psychologist in Greenpoint, Brooklyn, structured so a nervous new patient and an AI search engine both find the answer they came for.

View site

What clients say

Chad, the person behind chadworks
Don't worry, I'm a professional.(Web designer.)

the Chad behind chadworks

  • Clear communication. (no fluff, no fuss)
  • Transparent fees and terms. (always)
  • Based in Philadelphia. (U.S. made)
  • Blazing fast turnaround. (speed demon)
  • No subcontractors.
  • No offshore handoffs.
  • No invented case studies.
  • No pretending I'm an agency or that the web is a perfect system.

Trends come and go and the web changes. My values don't.

Chad D. L.

What it costs

Transparent rates.

Per minute

$5.25 / min

I have always worked and delivered at a blistering pace, and with the onset of AI tools, charging by the hour is no longer an appropriate metric.

Flat-rate builds

From $3,200

Most sites land between $5,000 and $10,000. For more information about flat rate projects, click here.

Flat rates shown are general estimates for information only, not a formal quote or binding offer. Your actual price is set in a written proposal before any work begins.

Are We A Good Fit?

chadworks is for you if:

  • You want what you want, and you'd rather pay to have it built right than negotiate it down to almost right.
  • You see your project as an integral part of your initiative, not just the brochure for it.
  • You're building something you intend to keep for a long time.

Probably not if:

  • You're on a strict, low budget. In the Venn diagram of good, fast, and cheap, I'm fast and good.
  • You want a template with your logo dropped in. Plenty of builders do that, but I'm not one of them.
  • You're building this as a hobby, not a business, product or organization.

read more about this

Web Design FAQs

The questions buyers actually ask about web design, answered the way I'd answer them on a call. If yours isn't here, ask me directly.

Website design is the visual aspect of a website. This includes the UI (user interface), which includes colors, fonts, images and other media. It also covers UX (user experience), which is the way a visitor explores the website; the path they take, the links they click and where those links go, the forms they fill out and the buttons they push. UI and UX work together to make it easy for your visitors to find what they're looking for. The design is the aesthetic of that interface and experience. Without design, you'd be looking at indecipherable lines of code and spreadsheet-like data, and would not be able to find what you need.

No. Every design is custom built around your business, which is the point of hiring a designer instead of buying a theme. The only time a theme enters the picture is when you deliberately choose the WordPress route for managing your own content, and even then I design on top of it until it doesn't read as one.

Design is what you see and feel. Development is the code that makes it real and keeps it fast. They're two halves of the same job, and I do both, so start on whichever word matches how you think about it. The result is the same site either way.

Sometimes, and I'll tell you honestly which case you are. If the bones are healthy, a redesign can ride on them. If the site is held together by page-builder duct tape, redesigning on top of it just paints over the problem, and you'd be paying twice. I look first, then recommend.

All of it, with guardrails. You see a real direction early and we steer it together, and you always hold the veto. The flip side is that if something you ask for would hurt the site, in usability or in search, I'll say something. That honesty is part of what you're paying for.

Less than you'd think. A sense of what the site has to accomplish, plus any photos and words you already have. Real photos of your work beat stock photography every time. Logo, colors, and the rest can be designed along the way if you don't have them yet.

chadworks tenets of transparency

  1. Everything I create for you is legally yours, upon final payment.

  2. Every project includes at least one week of post-launch coverage.

  3. No nonsense or fluff. Direct questions and direct answers, in the name of protecting your business goals.

  4. No lock-in, no long-term contracts or chadworks' proprietary technology or platforms that hold your project hostage should you want to leave.

Tell me about your project.

Send me a message about your business, project or initiative. There are no dumb ideas and no stupid questions. Tell me your vision, big or small.

Based in Greater Philadelphia, PA.

What happens after you reach out

  1. 1

    You reach out

    Tell me about your business through the contact form or a quick email. I usually reply within a day.

  2. 2

    A straight answer

    I'll tell you straight whether chadworks is the right fit, with a rough scope and ballpark estimate, and no pressure to commit.

  3. 3

    A scoped plan

    You get a granular and detailed proposal-agreement, outlining the scope of the project, the fees involved and the expectations of both parties.

  4. 4

    Direction, early

    You see an actual design direction in days, not a surprise after weeks of silence, and we steer it together.