The code behind the design

Web Development

Web development is the technology behind a website: the code and the structural foundation that connects the site to the server and host and makes the visual design interactive. I'm Chad D.L., and I've been developing websites for 20 years. Whether you already have a design in hand or you need one designed as well as developed, I'll bring your website vision to life.

Web development, at a glance

A site is only doing its job when it wins you customers, not just compliments. I build for speed, search, and conversions.

I develop custom code on a modern stack, so your site isn't carrying the weight of plugins and page-builder bloat it never needed.

How you want it built is your call. I'll walk you through different build options and tell you honestly which one fits, instead of pushing the one that pays me most.

Twenty years of building means I've already hit the problems your project will run into, so we get ahead of them instead of finding them at launch.

Why web development actually matters

No one sees it, everyone feels it.

You choose a website by how it looks, but it's the development underneath that decides whether it loads fast, gets found by search and AI, and wins you customers.

Speed. If a site loads slowly, how long do you stick around? A slow site loses people before the design ever gets to do its part. Proper development ensures a fast site.

Visibility. Search engines and the AI search and chatbots people now use for recommendations and shopping don't see your site the way you do, they read the structure underneath. I develop websites with comprehensive markup and structure that gets you found, ranked and cited.

Stability. Any two websites can look exactly the same on day one, but without proper development, one that is built on fragile or rigged infrastructure can quickly become dilapidated, leading to ongoing labor costs to fix and/or maintain the site, costs that the more structurally-sound site doesn't incur because it has higher quality development and code behind it.

Security. Hacking is at an all-time high. If your website isn't protected, you will be hacked eventually. It doesn't matter if you are a multinational brand or a hobbyist. Commercial-grade development practices are essential in defending against hacking, spam and other bad actors lurking on the net.

The chadworks™ Web Development Process

  1. Step 1

    Discovery & Requirements

    Before any code, I pull the technical requirements out of your business: what the site has to do, what it needs to connect to, where the content will live, and which features actually earn their place.

  2. Step 2

    Architecture & the Right Stack

    With the requirements in hand, I map the site's structure and choose the stack it should be built on: a custom-coded build on a modern JavaScript framework, WordPress and PHP when your team needs to manage content itself, or an ecommerce setup when you're selling.

  3. Step 3

    Working From Your Design

    If you already have a design, I develop straight to spec. If you don't, I can create a custom design for your project and develop around it, so you're never stuck waiting on visuals to get started. Bring me the idea and we'll get right to it.

  4. Step 4

    Front-End Development

    I build the interface itself in HTML, CSS, and JavaScript (or TypeScript and React on a custom build), turning the design into a fast, responsive, genuinely interactive site. The markup is clean and semantic from the first line, because that is what search engines and AI actually read.

  5. Step 5

    Back-End Development & Integrations

    Then the machinery underneath: the server-side logic, the database, the CMS, the contact forms, and any third-party tools your site has to talk to. This is where PHP, SQL, and server code come in.

  6. Step 6

    Performance & Technical SEO

    Speed and visibility aren't an add-on. I optimize assets, caching, and load times against Core Web Vitals, and I ensure search engines and AI scan clean structured data (JSON-LD schema), so your pages get found, ranked, and quoted instead of skipped.

  7. Step 7

    Testing & QA

    Every page gets tested across browsers, devices, and screen sizes, and each feature gets checked to confirm it does exactly what it's supposed to. I squash bugs before your customers do.

  8. Step 8

    Deployment & Launch

    When it's ready, I move the site from staging to the live production server, wire up your domain and SSL certificate, and run the final checks before it goes public.

  9. Step 9

    Post-Launch Safety Net

    You get a week after launch where I fix any bug or issue we didn't catch, at no charge. After that I'm still here for whatever the site needs next, whenever you need it.

(that gem behindabove this? that's not a video, that's code.)

Development Platform Options

Custom Coded / StaticThe fastest, most secure route. Custom-built with nothing to update or break, and yours completely. Best for ambitious, unique and creative builds that require no limits.Explore ->coming soon
WordPressWordPress powers over 40% of the internet. It's great for when you need to manage a lot of content or publishing schedules, or have a team of people that need to contribute to the site. Tried and true. (But might be overkill these days!)Explore ->coming soon
EcommerceCustom coded plus shopping! Custom products, cart, payments, checkout, etc. I'll build whatever you need from the ground up. Nothing more, nothing less. Ultimate flexibility and reduced bloat.Explore ->coming soon
ShopifyCommercial grade, pre-built ecommerce with all the basics. Low budget entry point, but comes with monthly fees and extra features can add up.Explore ->coming soon

chadworks™ Portfolio

Featured build

Rising Compass

The Rising Compass is a ground-up, custom web app that tracks and measures the messages contained in the lyrics of the world's most popular songs. I built and manage this 100%, top to bottom.

Visit Rising Compass
Rising Compass website, designed and developed by chadworks -- desktop view

Website Development Showcase

SciNet Industries website, designed and developed by chadworks -- desktop view

SciNet Industries

A brand and product site for SciNet Industries, a microbiome-therapeutics concept.

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Weather Map Generator app, designed and developed by chadworks -- desktop view

Weather Map Generator

Custom developed web and desktop app. A broadcast-style tool that turns a raw forecast into a clean, shareable weather map. You sketch the snow zones and drop the cities right on the map, then export a finished graphic ready to post.

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RSLgo website, designed and developed by chadworks -- desktop view

A custom coded consulting practice website with ecommerce, custom-designed digital products and highly tailored landing/marketing pages.

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Streaming Audio Player interface example, designed and developed by chadworks -- desktop view

Streaming Audio Player

A WINAMP imitation: LCD readout, a spectrum visualizer running on real Web Audio, a ten band equalizer, and a collapsible discography browser.

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Sweatshop website, designed and developed by chadworks -- desktop view

A concept launch site for Sweatshop, an infrared fitness studio, with motion and heat worked into the design so the page carries the feel of the room.

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chadlewine.com website, designed and developed by chadworks -- desktop view

Chad Lewine

Likely the world's most immersive and custom-developed artist website. Custom: ecommerce shop, content development, AI integration, API integration, email campaign manager, 3D graphics, effects, branding, CMS and much more.

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AAC Event Catering website, designed and developed by chadworks -- desktop view

AAC Event Catering

Custom WordPress-to-static catering company website with pixel-perfection and custom form spam blocking.

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Thorobird website, designed and developed by chadworks -- desktop view

WordPress website for NYC real estate brokerage firm with custom designed homepage.

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Artist Empowerment Suite website, designed and developed by chadworks -- desktop view

Artist Empowerment Suite

A platform site for Artist Empowerment Suite, a toolkit that lets recording artists run their music and their fan base from one place instead of renting it back from the big-tech platforms. Custom hero, custom store, custom throughout.

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Dr. Jonathan Detrixhe website, designed and developed by chadworks -- desktop view

Dr. Jonathan Detrixhe

A practice site for Dr. Jonathan Detrixhe, a clinical psychologist in Greenpoint, Brooklyn, structured so a nervous new patient and an AI search engine both find the answer they came for.

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What clients say

Are We A Good Fit?

chadworks is for you if:

  • You want what you want, and you'd rather pay to have it built right than negotiate it down to almost right.
  • You see your project as an integral part of your initiative, not just the brochure for it.
  • You're building something you intend to keep for a long time.

Probably not if:

  • You're on a strict, low budget. In the Venn diagram of good, fast, and cheap, I'm fast and good.
  • You want a template with your logo dropped in. Plenty of builders do that, but I'm not one of them.
  • You're building this as a hobby, not a business, product or organization.

read more about this

Web Development FAQs

If you have one, that's great, I'll develop it. If you don't, I'll create something spectacular that matches your vision for the project.

The web design page describes the website process from the design side, while this page describes it more from the development side. Both design and development are equally needed for any web project, and most clients need both, but I offer them separately for special cases.

That depends on your project's overall technical needs. If you aren't selling anything, you wouldn't want to use Shopify. Or even if you are selling one or two items, still, Shopify might be overkill. If you aren't writing blogs regularly, you probably don't need WordPress, and a traditional, custom coded static site would be the way to go. You don't have to know before you contact me. That is part of what I help you determine.

Most projects take a few weeks. It all comes down to the ambition of your vision, your communication and decision-making speed, and the overall technical scope of the project. My proposal-agreement includes a timeline so you won't be left guessing once we begin.

Beyond the terms of your project's agreement, I don't operate on long-term commitments. The only ongoing fee is hosting, which is billed monthly with no commitment. As far as your content, you own it all from the code to the copy to the images, so you are free to take your site elsewhere should you need to.

What it costs

Transparent rates.

Per minute

$5.25 / min

I have always worked and delivered at a blistering pace, and with the onset of AI tools, charging by the hour is no longer an appropriate metric.

Flat-rate builds

From $3,200

Most sites land between $5,000 and $10,000. For more information about flat rate projects, click here.

Flat rates shown are general estimates for information only, not a formal quote or binding offer. Your actual price is set in a written proposal before any work begins.

Tell me about your project.

Send me a message about your business, project or initiative. There are no dumb ideas and no stupid questions. Tell me your vision, big or small.

Based in Greater Philadelphia, PA.

What happens after you reach out

  1. 1

    You reach out

    Tell me about your business through the contact form or a quick email. I usually reply within a day.

  2. 2

    A straight answer

    I'll tell you straight whether chadworks is the right fit, with a rough scope and ballpark estimate, and no pressure to commit.

  3. 3

    A scoped plan

    You get a granular and detailed proposal-agreement, outlining the scope of the project, the fees involved and the expectations of both parties.

  4. 4

    Production

    You see an actual development website in days. From there, we're in the real build process and your project starts coming to life.